When you live Puerto Vallarta, Puerto Vallarta Comes Alive

Jalisco Tourism Secretariat and Puerto Vallarta Tourism Board presented Nacional Advertising Campaign and a Social Awareness Campaign

Jalisco Tourism Secretary Aurelio López Rocha opening line was “Puerto Vallarta today is as alive as can be”, as he made the announcement to the media and tourist businessmen of the new  advertising campaign being launched nationwide, and a new awareness campaign in this important destination.
“The destination is recovering, but recovery doesn’t come for free. The tourist sector and the state, municipal and federal authorities, as well as the society, have heeded the call to work. We are working together and implementing strategies to attain recovery of the sector” said Lopez Rocha.
The tourism Board of Puerto Vallarta, through Director Miguel Gonzalez, reported on the backgournd and progress of the campaign being launched after the impact caused by contingency measures taken, which hit the tourist sector the hardest.
The aim of the campaign is to position Puerto Vallarta as the main travel option on a national level by promoting the wonders it offers as tourist destinations. The campaign will go on till the end of September.
The campaign targets the segment from 20 to 55 years of age, residents of the largest cities in Mexico, young singles without children, families with children and mature couples. It is worth noting that 72% of the people visiting Vallarta follow a word-of-mouth recommendation; therefore, the campaign’s strategy will be carried out in three phases, using alternative and traditional means. Such phases are Influential people, advertising and internet.
Over 8 million pesos have been earmarked by the Tourism Secretariat and the Tourism Board; Mexico’s Council for Tourist Promotion has matched said sum, with an additional 1 million pesos from the Setujal’s Contingency Fund.
The Awareness campaign will begin on June 20 and will continue till the month of August. It is based on the sense of belonging of the people of Puerto Vallarta.
Three objectives have been set: recovering a positive attitude, regaining the sense of belonging and to generate an inspirational message, with phrases like “Puerto Vallarta is as alive as can be”, “When a Vallartan lives, Puerto Vallarta comes alive” and a color code and universal symbols like a smiling face.
These phrases and symbols are printed on T-shirts, baseball caps, aprons, to be worn by locals themselves, who will rub it off on visitors, because “Puerto Vallarta is where fun comes to life”

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