Vive Mexico Takes Off

Mexican Council for Tourist Promotion works with the private sector to generate alliances to incentive the flow of visitors into the country

As part of the promotional actions to reposition Mexico as a unique, diverse destination, the Mexican Council for Tourist Promotion (CPTM) works with the private sector to generate alliances that incentive the flow of  visitors, both national and foreign, in the country.
Proof of it the joining in of Mexicana Group to the campaign Vive Mexico (Live Mexico) in support of summer holiday travel, contributing its expertise and infrastructure by painting three of its planes with the Vive Mexico campaign image, which they will carry during the months of July and August.
Thus a group of celebrities gathered at the Mexicana Group Hub to witness such an important event.
Officially, the event started with the projection of a video where President Felipe Calderon Hinojosa, Tourism Ministry Rodolfo Elizondo Torres, Communications and Transportation Secretary Juan Francisco Molinar Horcasitas,  Mexicana Group Chairman of the Board Gastón Azcárraga, Gigante Group Chairman of the Board Ángel Lozada, and Mexicana Group General Director Manuel Borja, delivered a message to the audience on the significance of placing the campaign image on part of Mexicana’s fleet.
Mexicana Group is part of a 100% Mexican tourist group, made up also of Presidente Intercontinental and Posadas Group, who have distinguished themselves for being socially responsible companies, committed to the country, proof of it being its incorporation to this movement.
In this regard, Gaston Azcarraga said: “Part of our responsibility as the most important tourist group in the country, made up 100% of Mexicans, is to lead the efforts of the industry. We have taken front positions to contribute to the reactivation of the tourist activity. We are convinced that acting this way, with the general interest in mind will benefit us all.
In turn Manuel Borja said: “we are proud to be Mexico’s flagship airline and to be able to contribute our expertise and infrastructure to the service of this important effort, which without doubt will help tourist flows into the country.”
Within this framework, Posadas Group Vice president of Franchises and New Ventures Javier Barrera said “as part of the most important tourist group in Mexico, Grupo Posadas assumes its commitment to incentive tourism participating in the alliance with the CPTM
and the Vive Mexico movement with the firm conviction that these types of actions boost development and the promotion of our country in the national and international markets.”
Among the actions to reposition Mexico as tourist destination on an international level, in the most important cities in United States the multimedia marketing campaign “Welcome Back” launched recently, the message conveyed being the magic of Mexico remains the same and the country continues to be a safe destination.
Likewise, the messages “Believe it” and “Welcome Back” will be diffused, and in the fall and winter season “Mexico, it’s time to go”.
This campaign will have coverage in 12 American and 6 Canadian cities, representing 80% of the international visitors traveling to Mexico. www.visitmexico.com

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